Best Practices for Email Footer Design Email and Landing Page Design
The design of email marketing campaigns comes in many shapes and faces: plain text, off-grid layout, clear structure, minimalism, photo collages, focus on video, animation, etc. But whatever the design of your emails, they most likely have a footer. That's why in this article, we will take a look at the email footer examples and best design.
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An email signature is basically a chunk of HTML script that is deciphered and presented by the email platform. That means the signature as a whole isn't measured by weight (as in kilobytes) but actually by the number of characters.
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The best email banner size is 650 pixels wide and between 90 and 150 pixels high. This ensures that your email banner will be easily viewable on all devices.
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There is the standard template width (600 px), but still, there are intricacies you should be aware of. In addition, there are no strict rules for the email template height, the same as for the design blocks. In this article, we will go through all the email template components and explain the principles for any type of campaign.
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Summary Here, you are at the finish line of your email design, and all you have to do is create a footer. At first glance, it may seem that there is nothing difficult here.
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We recommend you limit a width up to 600-700px and a height up to 90-200px for computers. On mobile devices, it's better to stick to a width of 350px and a height of 100px. Here is an email header example of 650px (width) and 200px (height): Email body banner size
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Put the most crucial info above the fold (350 pixels). Keep your emails simple. A regular newsletter or promotion email is between 2500- 3000 pixels. Email design width 600 pixels is the typical width suggested for years. Nothing has changed: The golden rule is 600 pixels. This is the average email size width of desktop email clients.
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What's an email footer? An email footer is the bottom-most portion of your email. It comes after the body content and your email signature. What key elements are required in an email footer? Email postmasters dictate that unsubscribe links, preference centers, and mailing addresses always be included in the email.
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An email footer is the section at the end of each email you send out. Most marketers create a templated footer and simply use the same one for every email, perhaps with light aesthetic changes like adjusting the background color to match each email's color scheme.
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Why is the size of the email banner important? Firstly, we all agree that the primary goal of sending a promotional banner is to acquire more customers, generate more sales, and increase the brand's awareness. Adding a banner image in your email has proven to be a great way to increase engagement.
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Use two times the size. Footer Size. Footers can include legal details like the business address, notes, unsubscribe links, and more. The information is often overlooked, which is likely why, in general, there are no suggestions for the footer's height. One trend in email marketing is the desire to create the look of a website.
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An email footer is the bottom section of an email that includes essential information such as the sender's name, contact information, and company logo. The footer can also have a call-to-action (CTA) button or links to social media profiles.
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1. The golden 600px rule Let's go back to the time when Microsoft Outlook ruled the email world. Most computer monitors were 1024px at the time, which restricted marketers to design banners no longer wide than 600px. Alas, the golden 600px rule was born. Marketers today still follow this rule religiously, but times have changed.
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The Importance of Email Template Size: Guidelines for Design and Measurement - Discover how the right size can impact your email's success.. There is no set standard for the height of the email footer, which frequently fails to capture the reader's attention. The email footer occasionally contains a person's signature. It is preferable in.
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For quite a while, the standard email template width was 600 pixels for desktop, 320 px for vertical orientation, and 480 px for horizontal orientation on mobile devices. The height was unlimited and depended solely on content length. But today, the situation is different.
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By: Nitzan Solomon 9 min. read Topics: Design Email Email signature Email footers: an overlooked boost to your email marketing efforts Why are email footers so valuable? What kinds of email footers should you include in your emails? Legal and Confidentiality footers GDPR Compliant Footers Security or Virus Disclaimer Green Email Footers